WILD FIG
Brand identity and packaging design for a contemporary botanical soft drink range.
Food & Beverage
Industry
Brand Identity • Logo • Packaging Design
Deliverables
Botanical Soft Drinks
Product Type
Wild Fig needed a distinctive identity and packaging system for a range of botanical soft drinks, with each flavour feeling individual while still belonging to one cohesive brand.
THE CHALLENGE
I created a bold, contemporary brand identity and packaging system, using strong typography, colour and a consistent can layout to give each flavour its own personality while keeping the range instantly recognisable.
THE SOLUTION
A cohesive and distinctive packaging range with a strong shelf presence, designed to make Wild Fig feel contemporary, confident and instantly recognisable across each flavour.
THE OUTCOME