Mello Bites is a better-for-you treat brand with a playful personality and a serious commitment to quality ingredients.
The brand needed to stand out in a crowded market while appealing to both kids and health-conscious adults.
I created a warm, character-led brand identity and packaging system that brings fun, flavour and trust, helping the product stand out on shelf while building trust with its audience
MELLO BITES
FMCG / Food & Beverage
Industry
Deliverables
Brand Identity, Packaging Design, Commercial Illustration
Product Type
Packaging System
THE BRIEF
Create a brand identity and packaging for a range of healthy, soft-baked snack bites.
The brand needed to feel fun and friendly for kids, while also building trust with adults through clear messaging and quality design.
THE SOLUTION
A playful brand identity built around custom character illustrations, a warm colour palette and a clean, confident packaging system. The design balances fun with clarity, making the product instantly appealing and easy to trust.
THE OUTCOME
A distinctive, shelf-ready brand with strong standout and mass appeal. Mello Bites now has a clear identity and packaging system that supports future product extensions and helps build a connection with its target audience.
THE CHARACTERS
Hand-illustrated to bring warmth and personality to the brand, creating characters that connect with both kids and grown-ups.
Banana Pudding Pop
Cocoa Bean Bear
Strawberry Cloud
