Mello
Bites
Mello Bites is a better-for-you treat brand with a playful personality and a serious commitment to quality ingredients.
The brand needed to stand out in a crowded market while appealing to both kids and health-conscious adults.
I created a warm, character-led brand identity and packaging system that brings fun, flavour and trust to the shelf.
Health & Wellness
Industry
Deliverables
Brand Idenity, Packaging Design, Illustration
Product Type
Product System
THE BRIEF
Create a brand identity and packaging for a range of healthy, soft-baked snack bites.
The brand needed to feel fun and friendly for kids, while also building trust with adults through clear messaging and quality design.
THE SOLUTION
A playful brand identity built around custom character illustrations, a warm colour palette and a clean, confident packaging system. The design balances fun with clarity, making the product instantly appealing and easy to trust.
THE OUTCOME
A distinctive, shelf-ready brand with strong standout and mass appeal. Mello Bites now has a clear identity and packaging system that supports future product extensions and helps build a connection with its target audience.
BRINGING FUN TO BETTER-FOR-YOU SNACKS.
Through playful characters, warm colours and clear messaging, Mello Bites feels approachable, trustworthy and made for real life. A brand designed to grow, connect and bring a little joy to everyday moments.
"Candice absolutely nailed our brand from the very start. The design feels so us - fun, friendly and completely shelf-ready. We've had so many amazing comments on the packaging already!"
- Mello Bites Team