TONIC STUDIOS
Brand Guardian for Nuvo & Craft Perfect | 2019–2024
For over five years, I was Brand Guardian for Nuvo and Craft Perfect, helping develop and launch commercially successful craft products for an international market. My work spanned packaging design, product development, production artwork, photography and campaign assets from concept through to retail.
Product Development
Working alongside engineers, suppliers and international manufacturing partners, I contributed to the development of new craft products from concept through to production, helping shape product functionality, naming, packaging and launch assets.
Industry
Craft
Deliverables
Packaging Design, Product
Development, Print Production.
Product Type
Packaging System
KEY RESPONSIBILITIES
Packaging & Product
• Product Packaging
• Product Development
• Brand Guardianship
• Trend Forecasting
Production
• Production Artwork
• Product Photography
Marketing & Print
• Product Launch Campaigns
• Print Design
• Catalogues
AT A GLANCE
• 6+ years experience
• 2 Global brands
• UK • US • China
• 20+ Product Collections
• Thousands of subscription kits
• International reatail
Working closely with engineering, marketing, production, suppliers
and international offices gave
me a strong understanding of taking products from concept through to manufacture and retail.
WORKING ACROSS
Liaised with
Suppliers
Working to
Brand guidelines
Managing multiple
projects
Supporting marketing
team
Working on
tight dead lines