SCOOP ICE CREAM
Playful brand identity and packaging design for a feel-good ice cream range.
Food & Beverage
Industry
Deliverables
Brand Identity • Logo • Packaging Design
Ice Cream
Product Type
SCOOP needed a playful and distinctive identity that would stand out in a busy ice cream market while creating a strong, recognisable system across multiple flavours.
THE CHALLENGE
THE SOLUTION
I created a bold, characterful identity built around expressive typography, playful fruit graphics and flavour-led colour palettes, creating packaging that feels individual across each flavour while remaining unmistakably SCOOP.
A cohesive and flexible identity that gives each flavour its own personality while maintaining strong recognition across the
SCOOP range, with a visual system designed to extend naturally from packaging into campaign content.
THE OUTCOME